As the premier search engine everyone relies on, Google can make or break your marijuana businesses. Google My Business is important because about 60% of shoppers use it to find local businesses using the feature. Using the GMB tool, a business can submit its information to show up in search results and maps. If you would like to gain the kind of national SEO packages such as a map and GMB presence top businesses enjoy, optimize the business name (it should be legal, legitimate, and accurate. Do not stuff it with spam or unnecessary text). Phone numbers — in GMB, businesses can set the same number for the whole business or go granular and have multiple numbers for multiple locations. Categories — Fill in as many as apply to your business in Canada. URL — Provide a recognizable and smooth experience from the time a customer finds your business to when they decide to visit the site. You have the option of connecting customers to the nearest working URL if you have granular national SEO strategies. Address — Make the address accurate if you need to provide a physical location. Media/photos — constantly upload and update media to ensure prospective customers can get some idea of what you have before visiting the store. You can share posts, too, even though they don’t stay up more than seven days. Your audience can be encouraged to click on the website, buy something or come to your location if you have one.
