Organic traffic is the most valuable and sustainable source of traffic. It isn’t influenced by changes in algorithms or advertisement costs, like paid sources could be. Furthermore, when you get higher on the search mountain, your rivals will have a hard time dethroning you.
Traffic from unpaid search engine results is always an excellent solution in the long run. Launching a marketing campaign a month before the holidays? Then, SEO may not be of great help. But for growing your CBD business and scaling it exponentially, it’ll work best.
Even well-known digital marketing agencies utilize the power of optimization in their promotion campaigns. They know its potential and prioritize it as a main traffic acquisition channel.