Local SEO for Cannabis Business

cannabis local seo canada

What does the local seo strategy for cannabis companies foresee? In short, it is an excellent opportunity for businesses in the cannabis industry within one region to compete with large organizations that operate throughout the country. What is the essence of SEO for local business?

Thanks to local SEO, users will find your website at the top of the Google. If you want to find cannabis products in some sity, then the highest positions will be occupied by the websites of the cannabis shops of this city. Thanks to local seo services, this business gets excellent opportunities for promoting a regional enterprise.

Local marijuana SEO allows you to maximize your own SERP rankings within your region.

Cities Which Need Local SEO

Local SEO is a ranking method when a user sees an information block about a business located nearby based on a search query. If a business wants to become more visible and attract new customers, it is essential to include this approach in the existing marketing campaign.

Local SEO for dispensaries is an effective way to promote your website and let more people know about your business and its benefits. Ideally, local SEO promotion should be carried out on all sites where people can find out about the business and become new customers.

The physical location of the company and its proximity to the user are crucial. However, in the massive Google ecosystem, numerous factors can influence rankings in various ways. If your business is in one of these California state cities, you definitely need to implement this strategy:

  • Los Angeles,
  • Fullerton,
  • Garden Grove,
  • San Francisco,
  • Glendale.

Among the main goals of this approach are:

  • The growing number of customer interactions with the brand.
  • Increasing the position of the company when ranking local pack.
  • Getting more feedback from visitors and customers.

MjSeo is an experienced agency that effectively uses local SEO for businesses in Denver, CO, Colorado Springs, CO, Boston, MA, Portland, OR, and Las Vegas, NV. Considering some strict limitations that exist in this niche, it is essential to know the correct and legal ways of promotion. With an experienced agency, you’ll be sure that your business is in safe hands.

How Does Local SEO Work?

  1. Select Your Keywords

    To have your local SEO cannabis business profitable, you need to get a target audience to visit your site. This is where relevant keywords are important. Therefore, you should do keyword research for your target niche that reflects the search intents of your potential buyers.

  2. Create a Semantic Core

    Local marijuana SEO is impossible without grouping KW entries. Your main goal is to have a set of keywords (low-, mid-, and high-frequency) for every page of your site. Thus, you can control what page your customers will find when entering a specific search command.

  3. Get Your Google My Business Page

    Another thing that is important for dispensary local SEO is getting your Google My Business page. First of all, it is a high-performing local search asset that will promote your local businesses and put your site in the first position for people looking for dispensaries like yours in Google. Besides that, when registering Google My Business, you simply stand out from the crowd of your competitors.

  4. Choose a Fitting Business Category

    Setting the right business category for your cannabis store in Google My Business is one of the effective local SEO tactics. Thus, you will tell search engines more about your small business and will help them match it with targeted user searches.

  5. Work with Directories

    Have your cannabis store listed in local directories, such as Yellowpages, Foursquare, Apple Maps, etc. Thus, you will significantly increase traffic and get even more customers from the web. At the same time, it is important to ensure 100% consistency of the information added to online directories. The name, address, and phone number of your dispensary should be error-free and match the original.

  6. Request Customer Reviews

    In the cannabis industry, online reviews from customers play an important role. They allow people to understand how good you are and that you can be trusted. It may be difficult to work with your customer service reps and ensure a top level of customer reviews. But it is definitely worth your effort since customer reviews on Google carry the most SEO value for your business.

  7. Make Your Site Mobile-Friendly

    Since most users will use mobile devices to access your site, your mission is to make it mobile-friendly. Otherwise, you will lose a lot of customers simply because your web pages do not load on a mobile.


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Local SEO is a search engine optimization approach that allows web resources to rank better in search engine results for users of a specific region. If implemented correctly, it can help smaller companies with lower budgets outperform larger competitors. Local SEO has proven to be an effective strategy that cannabis business owners can use since it offers apparent advantages:

  • It allows you to get both an online/offline local audience;
  • It helps you bypass recognized brands on a local level;
  • It brings local traffic that is narrowly targeted and purchase-driven.

Different from national SEO, local SEO requires smaller budgets and shows results quite fast.

Local SEO is extremely effective for companies that have offline shops and offices, where people can come to and make a purchase. However, it also works well for online environments targeting an audience from a specific area. A local business dealing with cannabis can get lots of benefits from local SEO. First of all, they will be able to get top positions in the local search rankings based on relevant searches. This means that people looking for CBD products can easily find your site, office address, and make a purchase.

You will not need to invest a lot of money to work with ranking factors and bypass well-established companies in this business since the competition with local SEO is rather low. As your company grows, you can start integrating global campaigns into your SEO strategy and switch from local to national SEO at any time.

Companies with physical offices/shops, small companies with min budgets, and start-ups – these are the main “users” of local SEO. They all should target the audience at a local level and ensure their visibility in local directories. In such a way, they will get a target audience, market themselves, and build a connection/communication with customers.

A local business listing is an online profile of your company containing your business name, address, phone number, and some other details. There is no single place where you can create an online profile for your company, which is good for getting high-quality links. Google Business Listing, Yelp, Foursquare, Bing Places for Business, Yellow Pages, Justdial – these are some of the platforms that you can use to register or introduce your company to generate more traffic to your site.

With Google Business Listing, you can even have your offices added to Google maps so that customers could easily find you in the town. A local listing is an effective way to be noticed by your customers in your local area. So, if you do not have it yet, it is the right time to change the situation.