COVID, SEO and Digital Marketing for Marijuana: What Your Company Needs to Stay Relevant in the New Normal

COVID-19 and the lockdowns it brought have taken a toll on many businesses. CBD providers are no exception. Despite all the damage, there is a silver lining — this pandemic has spurred innovation on multiple levels.

Coronavirus dominated the news throughout 2020, and it is bound to engulf most of 2021. Marketers are adapting to new shifts in consumer behavior. These changes are more profound than donning a mask or washing hands. The ways companies market products, including cannabis, are now more digitized and targeted.

The internet is the primary means of interaction with the outside world. We get our news, send kisses to our loved ones, and browse the shelves of our favorite stores online. For marketers, this is a brave new world.

Without an online presence, any business will wither and die. SEO services are indispensable for a cannabis dispensary. If you want to stay ahead of the competition, rethinking of promotional methods is a must.

Effects of COVID-19 on Online CBD Business

Many businesses outside of the tech sector were forced to adopt innovative practices. The lockdowns, precautions, and restrictions have pushed their marketing efforts to a whole new level. Today, it is essential to have a wide network of online storefronts, but it is only the beginning.

Any marijuana business needs an optimized website, efficient payment system, and multifaceted marketing. Before COVID-19 hit, these things were often overlooked by brick-and-mortar businesses. Now, they cannot stay afloat without a reliable digital marketing agency like MjSEO.

SEO services are wider than digital marketing, which is just one of the many elements in the mix. Search engine optimization is a comprehensive endeavor. Professionals are now focused on the digital footprint and cyber visibility of their clients. Conventional advertising methods are on the back burner. Devoting all of the energy to brand awareness is insufficient.

Agencies work with the very fundamentals of online business. They enhance the functionality and speed of websites. Implementation of new methods improves user experience and raises search engine rankings. CBD companies have better content, better link building, and an array of technical improvements. All of them contribute to brand awareness and customer loyalty. Eventually, they boost their bottom line.

Why a Digital Marketing Agency is More Important Than Ever

Even before the pandemic, many businesses had an in-house SEO expert. Today, this is not enough. SEO cannabis agencies are absolutely crucial for digital businesses.

First, more and more companies are adopting online retail to stay afloat. The new normal means there are new guidelines to follow. Secondly, more consumers are spending more time online — they use the internet for entertainment, social interaction, and everyday needs. This includes ordering CBD and cannabis.

The lockdowns have changed consumer habits dramatically, leaving many nascent online businesses hamstrung. Companies without a comprehensive plan have been thrown for a loop. The effects were particularly pronounced in the non-essential sector — the first few weeks of the pandemic proved fatal.

Outdated campaigns and strategies fail miserably. It is clear that without a trusted SEO team, you have little chance of success. Experts keep track of the changing tides of your customers’ habits.

What Your Clients Want From an SEO Agency During COVID-19

Marijuana businesses do not have to research the nuances of consumer behavior. This is part of any SEO agency’s mission. It keeps track of the latest patterns in online search and buying. Experts use this knowledge to help their clients pivot right alongside their target audience.

SEO professionals quell some of the stress experienced by business owners. They help create high-quality content which is engaging and soothing to the customers as well. This results in a new paradigm where the efficiency of SEO agencies is important to both businesses and consumers.

At the moment, trends are finally settling down. Once again, customers are paying attention to non-essential products and companies. Interest in education, work, and entertainment is on the rise. The same is true for marijuana and CBD.

Consumers crave what they enjoyed before the pandemic. This trend provides endless opportunities for brand extension. As long as you have a trusted SEO team to help you, your cannabis dispensary will stay relevant and grow!

Dmytro Syvak is an expert at MjSeo.Agency, where he works as a business development manager. He also writes blog articles for the MjSeo Blog, and he takes part in interviews and podcasts. Dmytro has a big experience in the cannabis industry, he loves to share his knowledge with others and develop his skills.