Digital Marketing Trends You Can Use for Your Cannabis Dispensary in 2022

The global pandemic has changed the way we interact, work and shop. Convenience and personalization are now at the forefront. To promote a cannabis‌ dispensary business successfully, you need to know about the latest marketing trends.

The world has been under the grip of the virus for over a year. The global shift to remote work and social distancing has transformed consumer behavior. Discover five crucial trends that will help you grow your marijuana or CBD business in 2022.

Rank at Google, content and comparative pricing are now critical. Habits die hard, so these changes are not fleeting. Your target audience will exhibit the same preferences in the post-pandemic world. Here are the most critical trends a CBD provider should be aware of.

1. Online Communications and Events

The pandemic is still raging, so millions of consumers have to work from home. Their increased reliance on online communication has spurred marketing evolution. Companies benefit from arranging online meetings, personalizing their content and offering efficient support.

As consumers look for products and services from the comfort of their homes, they are focused on convenience. According to research, it is now one of the strongest motivating factors for buyers. Your cannabis‌ business needs a powerful digital platform to improve its ratings and CTR.

Eventually, convenience for shoppers will translate into a higher ROI, as you will reduce administrative costs. Many companies are no longer paying for office space and transportation for staff. They focus their retained revenue on advertising and marketing. Meanwhile, employees who work remotely get better equipment.

2. AI in Advertising and SEO Marketing Agency

Artificial intelligence has become an important element of digital marketing. Moreover, it is now crucial for the whole sector of e-commerce. This is something a cannabis‌ dispensary should not overlook.

Using AI-based technologies, SEO experts study consumer habits and sentiment. Efficient filtering of customer requests allows companies to create targeted content for higher revenues. For example, the MjSEO agency is committed to developing the most efficient campaigns. Its multifaceted approach helps CBD businesses to stay relevant and grow in the ever-changing market conditions.

One of the most exciting innovations is Programmatic Advertising. By the end of 2021, 88% of digital display marketing in the United States is expected to be done via this channel. It allows companies to buy and optimize campaigns automatically, instead of communicating with publishers directly.

During real-time auctions, ads are bought by the highest bidders. This novelty is beneficial for advertisers and publishers. AI replaces human negotiations, which leads to reduced costs and time.

3. Personalized Conversational Marketing

CBD businesses need a substitute for face-to-face encounters in brick-and-mortar stores. The internet allows consumers to compare products easily and get highly relevant results. However, they also want to be able to reach a human.

Modern businesses have the benefit of multiple channels, as opposed to website traffic. Personalization and conversational interaction are essential. Consumers need a tailored shopping experience. They want to interact with the retailer in a familiar space.

This is now done via chats and comment sections. A personalized feel is crucial for consistent success in any field, including cannabis and CBD. Professional marketers will help your company to engender loyalty through interaction.

4. Social Media Buying and Reach

Today, shoppers are more prone to finding inspiration on social media. Platforms like Instagram and Facebook are where they learn about new products and services. Meanwhile, Google is now a source of additional information.

As a result, compartmentalized SEO may not work anymore. In 2022, experts recommend a crossover approach, as different systems are intertwined. To stay competitive, a cannabis‌ dispensary should adopt new types of social media campaigns — the ones that drive potential customers to their websites.

Leaders in online marketing know that ranking is only part of the game. These SEO agencies develop a multifaceted approach for every client. Their vision allows marijuana businesses to develop a social media presence, build attractive sites and make the most out of local listings.

5. Video Marketing

The latest shifts in marketing have brought videos into the spotlight. These promotional efforts have recently digressed from conventional ad campaigns. Now, videos should be fun and casual in tone.

Your ad should not feel like a curated and overproduced piece of content. Consumers prefer a friendly and personalized approach. They are more likely to pay attention to brief videos — for example, Facebook Live updates or Instagrams reals. These are trendy sources of information about products and services.

Social media is not the only space where videos come in handy. They may be easily shared, transcribed, and even turned into podcasts. In addition, such content is mobile-friendly, so users may consume it on the move or while multitasking.

Research proves that even short videos on your website are great for SEO. In general, consumers are more likely to engage with this type of ads. They are more effective than banners or plain text.

The Bottom Line

Since the beginning of the pandemic, the world has dramatically changed. Keeping track of consumer habits is essential for any business, including any cannabis dispensary and CBD provider. MjSEO will integrate the most effective channels and techniques into a solid strategy that will allow your business to grow.

Dmytro Syvak is an expert at MjSeo.Agency, where he works as a business development manager. He also writes blog articles for the MjSeo Blog, and he takes part in interviews and podcasts. Dmytro has a big experience in the cannabis industry, he loves to share his knowledge with others and develop his skills.