Google My Business Optimization Checklist for your cannabis business

It does not matter in which niche you are working, Google My Business, or GMB, is a powerful tool that not only helps your clients find your physical location but also improves your ranking in the search results. It is an irreplaceable tool for the promotion of your cannabis business at a local scale.

Importantly, your GMB listing has to be properly and correctly optimized to make sure that you will make the most out of the opportunities provided by GMB in terms of business promotion. Therefore, we have prepared a checklist of the GMB listing optimization that will come in handy for your cannabis business. Proceed step-by-step and benefit from the opportunities of Google My Business.

Make Sure Your Dispensary Has a GMB Listing

It is the first and logical step. Here are the three possible situations:

  • Your listing does not exist because you have not created it: Then, proceed to Google My Business, log in to an account, create the listing for your dispensary. You will need to have a Gmail account for this.
  • Your listing is not claimed: So, log in to your GMB account and claim the listing.
  • Your listing has been claimed by someone else: Sometimes, such situations happen. You will need to submit a Request of Ownership and prove that it is your business.

Verify the Listing of GMB

It is a requirement of the search engine. You can proceed in three possible ways: email, phone, or post. The last option is quite outdated. If you decide to proceed with phone verification, provide the number you have always at your hand to pick up.

Make Sure All the Business Information Is Correct

Sometimes, misspellings or a wrong letter in the address will lead to negative consequences for your dispensary. Therefore, make sure that:

  • The brand name is written correctly not only in the GMB listing but also all over the web, including social media, other listings, and directories, etc. Research the web and correct all the inconsistencies if any. If you promote your cannabis business not only online, make sure all the leaflets and outdoor advertising have no mistakes.
  • Your GMB listing is included in the correct business category. Choose a cannabis dispensary if appropriate for your business. Also, it is not recommended to spam your listing by including the cities you are not located in. This is a tool mostly for local promotion, not national.
  • The business hours are correct. Include the info on holidays and days off.

Create a Catchy Description

You have got 750 characters to let the target audience understand what makes your cannabis business unique and stand out from the competition. In the snippet, Google will display the first 244 words of your description. So, get the most out of it.

Add Pictures and Videos

There is no online promotion without appealing visual content. Aside from the company logo, include the pictures of the interior showing that the place is cozy and welcomes new clients. It is also essential to add pictures of the entrance and exterior, which will help potential clients find you. Users also love videos, just like Google, so pay attention to the creation of such content. This can be how-to videos, interesting information, presentation of new products, or a virtual tour to your dispensary, etc. Be creative.

Collect Real Reviews and Feedback from Clients

The truth is that satisfied clients write reviews on the Internet not as often as dissatisfied ones. In the latter case, if anything has not pleased one of your customers, reply to any such feedback promptly. First, you will likely return the loyalty of a dissatisfied client if you manage to solve the problem. Besides, this will serve as evidence that the owner/management takes care of the clients. So, when the potential customer will check reviews on the Internet, noticing that a cannabis dispensary or store is responsive to complaints, they will perceive this positively.

To ensure that your business collects positive reviews, ask your clients to leave genuine feedback, preferably with pictures, on Google. This will not only improve your rankings in the search results but also increase the recognition of your brand locally and the loyalty of clients to the company. According to the terms of Google, you are not allowed to offer incentives for feedback and reviews, however, building a relationship with your clients, you can ask them to share their impressions.

Learn More: Google My Business: How to Boost Local Search Rankings for Cannabis Dispensary

Final Words

For a cannabis dispensary or shop, local promotion is one of the most essential for the development of business. And Google My Business is an effective way to improve your position in the rankings, as well as increase your brand awareness and clients’ loyalty. Get the most out of the opportunities provided for your cannabis business.