10 Content Strategies To Crush the Competition in Cannabis Niche

Any cannabis business needs a website. Content is king, and this adage is perfectly relevant in 2021. Search engine optimization for CBD providers in 2021 requires frequent updates of information for potential buyers. Presenting better content is crucial for driving traffic to your marijuana site.

On the flip side, this is common knowledge, so your competitors are probably doing the same. This underscores the value of more enticing posts and more engaging content. Use these ten strategies to make sure your website stands out and drives sales.

1. Shorten Your URLs

Lengthy URLs decrease your chances of ranking high in the search engines. A reasonable limit is between 60 and 70 characters. URLs on the top positions are even shorter — 50 characters at most.

2. Use Content That Differs from Your Competition

If you notice that rival companies are focused on text, use the other types they ignore. Make your CBD content interactive — it will convert much better than plain text. Use fun videos, animation, and infographics.

3. Rethink Your Titles

The titles of pages and posts are the first thing visitors notice, so make them catchy. You need to make an effective first impression, so they will stay on the page. Think outside the box — your title does not have to be ordinary. Use a question, a controversial statement, or present your post as a list.

4. Drive Traffic Through Readability

Not only does CBD content need to be useful. It should also be pleasing to the eye of your target audience. Making it readable is absolutely essential, and there are several ways to do this. For example, you could:

  • break up the content using bullet points;
  • format it as a list;
  • drive your point with short paragraphs.

5. Rethink How Your Content Is Organized

Navigation around your online cannabis dispensary must be a breeze. When users look for specific information, they want answers straight away. Your content must be relevant and to the point. You may also need to diversify the format depending on the audience.

6. Accelerate Loading Times

If your website has long loading times, the vast majority of users will abandon it without waiting and buying anything. Around 40% of readers leave a page if it loads longer than 3 seconds. Consumers want to get information as soon as possible — why wait when they can get it elsewhere?

Research shows that every additional second of loading time translates into a 7% drop in conversion. This is critical for CBD and marijuana sales. One of the ways to accelerate loading is to use smaller images.

7. Increase the Size of Fonts

Pages at the top of the search engine rankings have fonts that are easily readable. The optimal size is 15.8 pixels. Why force your potential customers to get a magnifying glass? Users do not want to make an effort. They will buy cannabis and CBD from your rival instead.

8. Use Professional Photos

Use your own images instead of stock photos. Today, with smartphones taking HD pictures, this is easier than ever. Instead of images that are used over and over again, create something unique. This will also give your website a more professional and trustworthy look.

9. Boost the Visual Elements

It is common knowledge that users are more engaged by visual content than text. They also process it faster. Take advantage of this inclination.

The majority of pages ranking at the top have more links and shares than rivals. Use this insight to your advantage. Adding both shares and links to the content boosts the appeal for the target audience.

The Bottom Line

To generate more effective and engaging content for SEO, CBD businesses need to have a systemized approach. Make use of these 10 insights to get a bigger bang out of your time and effort. This way, the content you create will stay relevant and climb to the top of the rankings.

Dmytro Syvak is an expert at MjSeo.Agency, where he works as a business development manager. He also writes blog articles for the MjSeo Blog, and he takes part in interviews and podcasts. Dmytro has a big experience in the cannabis industry, he loves to share his knowledge with others and develop his skills.