CBD oil is one of the most popular natural supplements on the market today. According to a study by cannabis market research firm Brightfield Group, CBD sales are expected to reach $22 billion in 2022. This presents a huge opportunity for brands looking to get into the cannabis market with the help of CBD influencer marketing.
However, marketing cannabis products can be difficult, as there are many misconceptions about CBD oil and its effects. One of the best ways to overcome these challenges is through influencer marketing. In this blog post, we will discuss what CBD influencers are, the benefits of working with them, and how to choose the right one for your business.
What are CBD influencers?
CBD influencers are social media users who have a large following and are experts on CBD products. They use their platforms to educate their followers about CBD oil and its benefits. Many CBD influencers also collaborate with brands to promote their products.
People who are following such an influencer are already interested in cannabis and it is much easier to promote your product to them. If an influencer endorses a cannabidiol product, their followers are more likely to try it as well. Celebrities are highly popular, and people naturally trust them. People frequently follow celebrities for leadership, which gives them a considerable degree of influence over consumer behavior.
Influencers have a large reach and connect with a variety of people. It is important to consider an influencer’s audience when deciding whether or not they are a good fit for your brand. For example, if you are looking to target stay-at-home moms, you would want to work with an influencer who has a similar audience.
Benefits of influencer marketing for CBD brands
There are many benefits of working with CBD influencers. First, it is a great way to build trust with your target audience. As we mentioned before, people are more likely to try a product that has been endorsed by someone they trust.
Second, influencer marketing can help you reach a larger audience. In fact, according to a study by eMarketer, influencer marketing is one of the fastest-growing types of marketing, with businesses spending an average of $15,000 on influencer marketing campaigns. This is because CBD influencers have a large reach and can connect with a variety of people.
Third, working with CBD bloggers can help you create content that is more authentic and engaging. Influencers are experts on cannabis products and can create high-quality content that will resonate with your target audience.
Finally, working with CBD influencers can be cost-effective. Instead of spending a large amount of money on advertising, you can work with an influencer who will promote your CBD products to their followers for a fee.
TOP 17 CBD influencers in 2022
Now that you know the benefits of working with CBD influencers, let’s discuss some of the top CBD influencers in 2022.
- First on our list is Jolene Goring. This account is run by Jolene Goring, one of the most popular CBD influencers on Instagram and a wellness coach. She has over 130,000 followers and is passionate about helping people live their best lives. Her account is full of cannabis education, product recommendations, and tips for living a healthy lifestyle.
- Next on our list is The Stoner Mom. This account is run by a woman, a cannabis chef and cookbook author. She has over 12,000 followers and loves to share her recipes with the world. Her account is full of cannabis-infused recipes, as well as tips for cooking with cannabis.
- @nyclavish. This Instagram account is run by Chris Lavish who posts about everything down to yoga. He has over 70,000 followers and loves to share his knowledge of cannabis with his followers. His account is full of tips for living a healthy lifestyle, as well as product recommendations. People are very active on the page of this CBD Instagram influencer.
- The High Woman. This account is run by Haleyann, a cannabis enthusiast and self-proclaimed “high woman”. She has over 12,000 followers and loves to share her passion for cannabis with the world. Her account is full of cannabis education, product recommendations, and tips for living a healthy lifestyle.
- Montel Williams. This account is run by Montel Williams, a talk show host, and medical marijuana activist. He has over 45,000 followers and is passionate about educating people about the benefits of CBD.
- Sunnny.Daze. This account is run by Sunny, a cannabis enthusiast and self-proclaimed “dab queen”. She has over 59,000 followers and loves to share her passion for cannabis with the world.
- Michael J Fox with 832k subscribers does a lot of research on CBD oil for his Parkinson’s disease. He provides excellent examples of the benefits of CBD oil.
- Another influencer is Dr. Sanjay Gupta. He is a world-renowned neurosurgeon, and he is also very open about his use of CBD oil. He has done a lot of work to spread the word about cannabis and its benefits.
- Dr. Rachna Patel is another great example of a CBD influencer. She is a medical doctor and she has her own line of cannabis products. She is very open about her use of cannabis and has a lot of experience in the industry.
- Dr. Michele Ross is another influencer who is very open about her use of CBD oil. She is a neuroscientist and she has a lot of experience in the industry. She is also a cancer survivor and she uses CBD oil to help with her recovery.
- Aisling Bea is an actress and comedian who uses CBD oil to help with her anxiety. She is very open about her use of cannabis and she has a lot of experience in the industry.
- John Oliver is a comedian and he has his own show on HBO. He has done a lot of work to spread the word about cannabis and its benefits.
- Tommy Chong is an actor and comedian who is very open about his use of CBD oil. He has a lot of experience in the industry and he is a cancer survivor.
- Kristen Bell is an actress and she is very open about her use of CBD oil. She has a lot of experience in the industry and she uses cannabis to improve her lifestyle.
- Showtime Pettis is an influencer marketing agency that helps CBD brands connect with influencers. They are a great choice for your brand if you want to cooperate with top influencers.
- Cannavieve is a self-described cannabis booster, and this account is focused on educating and learning more about CBD products and related subjects.
- Project CBD is another resource for cannabis product information as well as news about medical cannabis research.
Tips to choose the right CBD influencer for your business
When you are ready to start your influencer marketing campaign, it is important to choose the right CBD influencer for your brand. Here are some tips to help you choose the right person for the job.
1. Do your research
It is important to do your research before you select an influencer. You should look at their social media accounts, their blog, and their website to see if they are a good fit for your brand.
2. Look at their audience
You should also look at the influencer’s audience to see if they are the right fit for your brand. Make sure that the influencer has an engaged audience that is interested in CBD products. When it comes to marketing with CBD oil influencers on Instagram, engagement is critical. In general, your interaction rate with Instagram and Youtube CBD influencers is the most crucial measure of performance for CBD influencer marketing. The proportion of new followers that interact with a post is lower as the number of people who follow it increases. However, while popularity may be a good indicator of interest, it isn’t always an indication of conversions. The first step is to figure out how genuine the affiliation is.
3. Consider their content
The content that the influencer creates should be high-quality and relevant to your brand. You should also make sure that the influencer is open about their use of cannabis products.
4. Ask for referrals
If you know someone who has worked with an influencer, ask for a referral. This can help you find CBD influencers who are a good fit for your brand.
5. Define your personal CBD influencer goals on Instagram
When you are ready to start your influencer marketing campaign, it is important to have a clear idea of what you want to achieve. Here are some goals that you may want to set for your CBD influencer marketing campaign:
- Increase brand awareness: One of the main goals of influencer marketing is to increase brand awareness. You want people to see your brand and your products when they are scrolling through their social media feeds.
- Generate leads: Another goal of influencer marketing is to generate leads. You want people to see your products and then click on a link to learn more about your brand.
- Make sales: You also want to make sure that you are making sales from your influencer marketing campaign. This means that you need to have a link to your website or online store in the bio of the influencer if you have agreed to this.
6. Research and explore relevant cannabis-related hashtags
When you are ready to start your influencer marketing campaign, it is important to do your research. This includes researching and exploring relevant CBD-related hashtags. Here are some tips for finding the right hashtags for your CBD business:
- Check out the competition: One way to find relevant hashtags is to check out the competition. See what hashtags they are using and then use them in your own campaign.
- Use keyword research: Another way to find relevant hashtags is to use keyword research. You can use a tool like Google Keyword Planner to find keywords that are related to your products or services.
- Look at trending topics: You should also look at trending topics on social media to see if there are any relevant hashtags that you can use.
- Find CBD social media influencers in your niche: You can also find influencers in your niche and see what hashtags they are using. This can give you some great ideas for hashtags to use in your own campaign. You can also check for CBD oil influencers on Youtube as this platform is also highly popular.
Best CBD influencer marketing alternatives
While influencer marketing is a great way to market your cannabis products, it is not the only way. Here are some other marketing strategies that you can use to reach your target audience:
Content marketing is a great way to reach your target audience. You can create blog posts, infographics, and videos that are relevant to your products or services. Create a schedule and a plan in advance so that you can be consistent with your content marketing strategy. It is essential to understand that regular posting is highly important here and that you should not give up easily.
You can also use content marketing to build an email list. You can offer a free ebook or a magazine in exchange for people’s email addresses. Once you have their email addresses, you can then send them information about your products or services.
Search engine optimization (SEO) is another great way to reach your target audience. You can use keywords and backlinks to improve your website’s ranking in search engines. Here are several ideas for SEO Services for CBD:
- Use relevant keywords on your website and in your blog posts. This will help you rank higher in search engines for those keywords.
- While working on the on-page SEO and page content, include links to other relevant pages of your website. Internal linking will help you improve your website’s ranking.
- Create a blog: A blog is a great way to generate traffic to your website. You can write blog posts that are relevant to your products or services. Make sure to include links back to your website in your blog posts.
- Guest posting is a great way to build backlinks and improve your SEO. You can write articles for other websites and include links back to your website.
Social media marketing
Social media marketing is another great way to reach your target audience. You can use social media platforms like Facebook, Twitter, and Instagram to promote your products or services. Make sure that you are creating quality content that is relevant to your target audience. You should also post regularly and interact with your followers. It is essential to follow the rules of each platform as some posts might be not allowed.
Paid advertising is another great way to reach your target audience. You can use platforms like Google AdWords and Facebook Ads to create ads that are relevant to your products or services. For cannabis products, you might want to target keywords like “CBD oil” or “CBD gummies.”
As you can see, there are a number of different ways that you can market your CBD products. Influencer marketing is just one of the many strategies that you can use to reach your target audience. If you are looking for more ideas, be sure to check out our other blog posts on marketing your cannabis products.
Choosing the right CBD influencer for your business can be a challenge. However, it is important to take the time to find an influencer that is a good fit for your brand. Once you have found the right influencer, you can start to see some great results from your CBD marketing campaign.