CBD Marketing: Top-8 Ways to Boost Your CBD Brand In 2024
If you’re looking for ways to boost your CBD brand in the coming year, you’re in luck. In this blog post, we will discuss some of the best CBD marketing strategies that are sure to work in 2024. We’ll also give you some tips for creating an effective CBD digital marketing strategy. So, whether you’re just starting out or you’ve been in the CBD industry for a while, read on for some valuable insights!
If you’re reading this, you’re likely interested in CBD marketing. And why wouldn’t you be? CBD is becoming more and more popular by the day, and there’s a lot of money to be made in the industry. But before we get into the best ways to market your CBD brand online, let’s first take a look at what CBD is and why it’s become so popular.
What Is CBD?
CBD, or cannabidiol, is one of many compounds found in the cannabis plant. Unlike THC (tetrahydrocannabinol), CBD is non-psychoactive, meaning it won’t get you high. This is one of the main reasons why CBD has become so popular in recent years. People are looking for ways to relax, alleviate various diseases, and improve their health. This also helps CBD to widespread and more and more states are allowing it for legal use.
Everything you’ve heard about cannabis before (especially when it comes to different negative consequences) is most likely about THC. While CBD is non-addictive and it will not make you high. CBD isolate is the most potent and purest form of CBD. It’s usually made from hemp, which has very low levels of THC. This means that CBD isolate won’t show up on a drug test, it doesn’t have any psychoactive effects of THC, and it won’t get you high.
Full-spectrum CBD, on the other hand, contains all of the compounds found in the cannabis plant, including THC. This means that full-spectrum CBD will have trace amounts of THC and it could show up on a drug test. However, because the amount of THC is so low, it’s not likely to produce any psychoactive effects.
Overall, it is essential to pay attention to the substance you are going to use or are interested in. Don’t hesitate to ask for help if you don’t understand something or want to get more information.
Now that we’ve answered the question, “what is CBD?” let’s take a look at why it’s become so popular.
Why Has CBD Become So Popular?
The global CBD market is growing each year. It is expected that by 2025, the CBD market will be worth almost $30 billion. This growth is due to many factors, including the legalization of cannabis, an increase in research and development, and the rise of the health and wellness industry. Moreover, as more and more states legalize cannabis, both for medicinal and recreational purposes, the stigma surrounding the plant is slowly dissipating.
There are several reasons why CBD has become so popular in recent years. As we mentioned, CBD is non-psychoactive, which makes it appealing to those who want to experience the benefits of cannabis without the high. There are numerous forms of CBD and everyone can choose something for themselves among edibles, oils, topicals, vapes, and more. You can also find CBD in different potencies, so it’s easy to find something that suits your needs the best.
CBD is also becoming more accessible as it becomes more mainstream. You can now find CBD products in a variety of places, including online stores, health food stores, pharmacies, and even gas stations. This makes it easier than ever to purchase it and to try its effects.
The next reason is that CBD is completely legal. In 2018, the US Farm Bill was passed, which removed hemp from the list of controlled substances. This made it legal to cultivate, produce, and sell CBD products containing less than 0.03% THC. Other cannabis items in the United States, such as marijuana, have not been legalized in most US states.
Additionally, CBD has been shown to provide a variety of health benefits. It can be used to relieve pain, reduce anxiety and depression, improve sleep, and more. There are hundreds of scientific research papers and reviews that demonstrate that CBD is effective in treating a variety of issues associated with depression, anxiety, and discomfort. Among the numerous health benefits are:
- CBD oil soothes depression.
- CBD oil is used for pain management.
- CBD oil helps with weight loss.
- CBD oil improves heart health by reducing high blood pressure.
CBD, according to studies and research, can potentially be a cure for many cognitive disorders and brain-related illnesses such as:
- Alzheimer’s Disease
- Huntington’s Disease
- Parkinson’s Disease
- PTSD
- Lou Gehrig’s disease (ALS)
- bipolar disorders
- epilepsy,
- and more.
The list of CBD benefits goes on and on, which is one of the reasons why it has become so popular in recent years.
Now that we’ve answered the question, “what is CBD?,” and looked at why it’s become so popular, let’s take a look at why you need to advertise a CBD brand online.
Why You Need to Promote Your CBD Brand Online
In the past few years, CBD has become one of the most popular wellness trends. As more and more people learn about the health benefits of CBD, the demand for CBD products is increasing. This means that there is a lot of competition in the CBD industry. To stand out from the crowd, you need to promote your CBD brand online. By promoting your brand online, you’ll be able to reach a larger audience and build brand awareness.
Here are four main reasons for a canna-business owner to promote it online:
Finding new customers
According to a study published by High Yield Insights, approximately 40% of Americans aged 21 and older would consider trying CBD. This means that there is a huge potential customer base for CBD businesses. However, these customers won’t come to you unless you promote your business online. By promoting your business online, you’ll be able to reach new customers and grow your business.
Increasing brand awareness
Another reason to promote your CBD brand online is to increase brand awareness. With so many CBD brands on the market, it can be difficult for customers to find your products. By promoting your brand online, you’ll be able to reach more people and remind them of your brand when they’re ready to make a purchase.
Building customer loyalty
Finally, promoting your CBD brand online can help you build customer loyalty. When customers can find your products easily and learn about your brand, they’re more likely to become loyal customers. By promoting your CBD brand online, you can build a community of customers who are passionate about your products.
Differentiating your brand
The CBD space is well and truly bursting at the seams, with more companies being established daily. This level of competition presents a challenge to even the most experienced of canna-business owners. So, how can you make sure that your voice is heard?
The answer lies in differentiating your brand. You need to find a way to make your CBD brand stand out from the rest. One way to do this is by promoting your brand online. By using online CBD marketing strategies, you can make sure that your brand comes up first in search engine results.
Now that you understand why your cannabis brand should be promoted, let’s have a look at how to do it successfully.
Best CBD Marketing Strategies that Work in 2024
As the CBD industry continues to grow, so does the competition. To stand out from the crowd, you need to use the best marketing strategies. It’s imperative to identify what consumers want and how they want it. Success also necessitates a lot of research, consistency, and perseverance. Let’s talk about some of the top cannabis marketing strategies that will help you boost your brand in 2024.
Focus on SEO
One of the most important things you can do for your CBD business is to focus on SEO. To reach new customers, you need to make sure that your website appears as the top result on the search engine results page. This can be achieved by using relevant keywords and phrases, as well as backlinking to high-quality websites.
Moreover, SEO is perhaps one of the most organic ways to improve your website positions, attract new clients, and access the target audience with your brand values. Although this technique is not simple, it generally has a lower cost than other advertising methods like CBD ads on Facebook. Hiring an SEO specialist to assist you is frequently the most efficient approach to ensure your cash and time are spent appropriately.
Furthermore, you need not be concerned about breaking the CBD marketing regulations as SEO is about organic traffic and real potential customers. However, if the FDA is investigating any health or medical claims, SEO “keywords” will be regarded as marketing and advertising materials.
Create informative content
To promote your CBD brand, you need to create informative content. This content should educate your audience about CBD and its benefits. It should also be interesting and engaging. When creating content, make sure to use relevant keywords so that your audience can easily find your website. Create a habit of sharing your content on social media platforms and you’ll see how traffic increases! Tell readers about your services, promote CBD oils, and react to recent news. To boost your stature as a respectable and powerful leader in the CBD sector, carefully curated information will be beneficial.
Build an affiliate network
Another great way to promote your CBD brand is to build an affiliate network. This involves partnering with other businesses in the industry to promote your products. You can market CBD oil, edibles, and even services. When you have a strong affiliate network, you’ll be able to reach a larger audience and generate more sales. According to studies, affiliate marketing spending will increase by 10% over the next several years.
Developing strategic partnerships can also help you differentiate your brand. By aligning yourself with other reputable businesses, you can show your audience that you’re a trusted and reliable source of information. If that wasn’t enough to astonish you, consider the fact that worldwide affiliate marketing transactions reached $170 million back in 2017! ShareASale, CannAffiliate, and Clickbank are three of the most reputable affiliate networks.
Create a Unique Value Proposition (UVP)
A unique value proposition is a statement that tells your audience what makes your CBD brand different from the competition. It should be clear, concise, and easy to understand. Your UVP should be included on your website, as well as in all of your marketing materials. When creating your UVP, make sure to focus on the benefits of your products, consider the concerns of your customers, and how your brand may assist.
When developing a UVP, consider these issues:
- Is your production or sourcing method a cut above the competition?
- Do you utilize your own proprietary methods in farming and soil preparation?
- Is your customer service superior to that of other businesses?
There’s always something different and appealing that you can use to set yourself apart from the competition. All you have to do is seek for it.
Attend trade shows
Another excellent way to promote your CBD brand is to attend trade shows. This is a great opportunity to network with other businesses and build relationships. You’ll also be able to share your products with a larger audience. When attending trade shows, make sure to have plenty of business cards and product samples on hand.
By exhibiting at trade shows, you’ll also allow word of mouth to spread and even more potential customers will find out about your brand. This increases visibility and creates an impression of a reputable and trusted business, which will have a tremendous effect on your future sales.
Use influencer marketing
Influencer marketing is one of the most effective ways to promote your brand. This involves partnering with influencers who have a large following on social media. When you partner with an influencer, they will promote your products to their followers.
This is an excellent way to reach a larger audience and generate more sales. According to studies, nearly more than 17% of companies spend half of their marketing budgets on influencer marketing. This is a way to make your potential customers trust your brand and become loyal to it. The percentage of influencer marketing budgets that are expected to rise this year is 65%. Of course, an influencer who is compensated in any manner must disclose their relationship to the promoted brand clearly.
Craft a winning PR strategy
PR is an excellent way to promote your brand and build relationships with other businesses. By crafting a winning PR strategy, you’ll be able to reach a larger audience and generate more sales. A great PR strategy should include:
- Identifying your target audience;
- Creating a list of media outlets that cater to your target customers;
- Developing relationships with journalists and influencers;
- Creating a press kit;
- Pitching your story to the media.
By following these tips, you’ll be well on your way to promoting your CBD brand effectively.
You need to understand that modern PR is more relationship-oriented than ever before. As a result, keep it personal and tailor your material and PR strategy to fit the situation. That’s why understanding your target audience is so important: to enable you to tie your brand narrative.
Determine which PR outlets are most relevant to your target demographic. Customers are more likely to read media coverage published on websites they trust. As a result, you must compile a list of potential news sources that are likely to notice you.
Utilize email marketing
Email marketing is another excellent way to promote your CBD brand. This involves sending emails to potential and current customers. You can use email marketing to promote new products, share coupon codes, and announce sales. You can also use email marketing to build relationships with your customers. By sending helpful and informative emails, you can show your customers that you’re interested in their opinion and that you care about their needs.
Email marketing is a great way to boost your sales and grow your business. According to studies, email marketing has an ROI of 4200%. This means that for every $100 you spend on email marketing, you can expect to make $4200 in return. However, it might seem tricky to run an effective email marketing strategy.
Your first step should be choosing a relevant email marketing platform. Once you’ve done that, you need to create a list of potential customers. You can do this by using a lead magnet. A lead magnet is an incentive that you offer potential customers in exchange for their email addresses. If your lead magnets have real worth, consumers will perceive you as an authority, making them simpler to convert at this time. Subscribers who are pleased with your service may also share it with their friends, after which those individuals may become new consumers as well.
After you’ve created your list of potential customers, it’s time to start crafting your emails. Make sure to include relevant and valuable information in your emails. You should also include a call-to-action (CTA) so that your customers know what you want them to do. Conveniently, you don’t need to create various messages for your audience. You can use email automation to send the same message to all of your subscribers. Automation will also help you save time and energy.
There are also various types of emails you can use to keep the receiver interested:
- Engagement emails: These are sent to customers who haven’t interacted with your brand in a while.
- Abandoned cart emails: These are sent to customers who have chosen the products but left the website without making a purchase
- Re-engagement emails: These are sent to customers who have interacted with your brand but haven’t made a purchase
- Welcome emails: These are sent to new subscribers to introduce your brand and your product and provide the potential customer with the necessary information.
- Educational emails: These are sent to provide your customers with helpful information. You can compare various products there, offer your products as a solution for various problems, or tell about recent news in the niche.
- Event emails:: These include information about upcoming events related to your brand.
- Promotional emails: These include special offers and coupons for your customers.
By following these tips, you’ll be well on your way to promoting your CBD brand effectively.
Tips For an Effective CBD Digital Marketing Strategy
No other industry has as many hurdles to overcome as the cannabis marketing sector does – they must keep up with local and state laws (and there are several). Some state laws, however, do not allow for any type of CBD marketing. So before you start promoting your CBD brand, you need to understand the legalities of CBD marketing in your state.
In that way, it is extremely difficult to run an effective digital marketing campaign in the CBD market. Fortunately, a CBD marketing firm can assist you to construct an effective strategy for attaining your CBD business objectives. As a result, below are some ideas for you to consider when developing your cannabis marketing plan:
- Know your target audience: It is important to understand who your target audience is and what their needs are. Perhaps you need to market CBD oil instead of focusing on edibles. By understanding your target audience, you’ll be able to create content that resonates with them.
- Understand the legalities: As mentioned before, it’s important to understand the legalities of CBD marketing in your state.
- Conduct in-depth market research: To be successful in any industry, it’s important to understand your competition. In the CBD market, there is a lot of competition, so you must conduct in-depth market research to understand what they are doing and how you can differentiate yourself.
- Create high-quality content: Content is king, no matter what. In that way, pay special attention to the creation of qualitative and useful content that will answer the readers’ questions and help them with their concerns.
- Prioritize your marketing efforts: It’s important to prioritize your marketing efforts to get the most bang for your buck. For example, if you’re on a tight budget, then you should focus your efforts on one or two channels that are most effective for your business.
- Utilize SEO: Search Engine Optimization is extremely important for any website, but it’s especially important for cannabis websites. That’s because cannabis websites are often relegated to the bottom of search engine results pages. As a result, it’s important to optimize your website and its content to make them visible to those who are already interested in your product. Addressing a professional who specializes in CBD SEO services, might be the best decision to develop your business.
- Paid advertising: Paid advertising is a great way to reach your target audience. However, it’s important to make sure that you’re only paying for advertising on platforms that allow for cannabis-related advertising.
CBD marketing is a challenge, but by following these tips, you’ll be well-known in the industry!
Common Mistakes in CBD Advertising
Now that you know about the marketing of CBD products, let’s take a look at some common mistakes that people make when advertising these products.
Anything Not Approved by the FDA
The FDA has not approved CBD as a treatment for any medical condition. As a result, you cannot make any claims about its efficacy as a treatment. Because of this, you must proceed with caution when promoting CBD products containing hemp.
Misleading Health Claims
You also cannot make any misleading claims about CBD’s health benefits. For instance, you can’t say that it cures cancer or helps with anxiety unless there is scientific evidence to back up these claims.
Not Knowing Your Target Audience
It’s important to know who your target audience is and what they want to see from your brand. If you don’t know your target audience, then you won’t be able to create content that resonates with them.
Failing to Prioritize Your Marketing Efforts
It’s important to prioritize your marketing efforts to get the most bang for your buck. For example, if you’re on a tight budget, then you should focus your efforts on one or two channels that are most effective for your business.
CBD advertising is complex and ever-changing. By avoiding these common mistakes, you’ll be ahead of the game! However, in addition to all these mistakes that can be easily avoided, numerous challenges expect you in this niche.
Among them is that the CBD market is highly unregulated. Furthermore, the barriers to entry are so low that anybody with a computer and an internet connection may get in on the action. As a result, the industry is flooded with low-quality products and bad businesses.
As the CBD market gets increasingly crowded, only the most strategic companies will be able to survive. That’s when many elements become clear. Several things must be done to build your brand and grow it in this highly competitive market, including having a strong identity, utilizing effective branding, and developing an effective CBD marketing plan.
Conclusion
CBD marketing is a challenge, but by following these tips, you’ll be well-known in the industry! Just remember to stay away from common mistakes, such as making misleading health claims or failing to prioritize your marketing efforts. If you can avoid these pitfalls, then you’ll be on your way to success in no time!
Finally, marketing a CBD brand follows the same basic principles as any other. However, in the case of CBD, there is an additional industry consideration. You’ll need to be well-versed in the ever-changing world of cannabis to succeed. Stay up-to-date on the latest news and developments in the industry, and you’ll be able to take your CBD brand to new heights!
We've helped dozens of clients achieve remarkable results by increasing organic traffic and revenue for their online businesses. Let us put our expertise to work for you and help you reach new heights of success.
Andrew Shum is an experienced digital marketing expert. He specializes in helping businesses within the marijuana industry market their products and services online. With years of experience in creating marketing strategies for cannabis-related businesses, Andrew has a proven track record of success.
