TOP-20 Cannabis Influencers to Promote Your Business
As the cannabis industry continues to grow, so does the number of cannabis influencers. These are people with a large social media following who can influence their followers’ opinions about cannabis. If you’re looking for someone to promote your business, it’s important to choose an influencer who is relevant to your target audience. In this blog post, we will list some of the most popular cannabis influencers and discuss how to choose the right one for your business.
Who Are Cannabis Influencers?
Weed influencers are people who have a large social media following and can influence their followers’ opinions about cannabis. They may be well-known in the cannabis industry, or they may be famous for something else entirely. Either way, their ability to reach numerous people makes them valuable assets for businesses looking to promote their products and services.
When it comes to the platform, there is a wide choice. Every social media platform has its own influencers, and they mostly have a heterogeneous audience. Different people prefer various platforms, which makes it essential to wisely choose one. The most popular ones are Instagram, YouTube, and Snapchat.
People watch their lives, learn from their experiences, and get intrigued by their stories. It is a great way to get inspired or simply entertained. And the most valuable thing about them for the cannabis brands owners is that their subscribers trust them. Their recommendations are perceived as the ones from a friend which, sometimes, makes them more beneficial for a business than ordinary advertising.
Do You Actually Need Cannabis Influencer Marketing?
Influencer marketing is a polarizing topic for some business owners. For many of us who grew up in the era of top-down media — radio and television commercials, billboards, and other conventional advertising platforms — it makes no sense that you would want to compensate seemingly normal people to “like” your product.
Surely, we can just do that ourselves, right?
But the fact is, influencer marketing works. A study by Tomoson found that influencer marketing is the fastest-growing form of online marketing and that businesses are making $18 for every dollar they spend on it.
There are many reasons why influencer marketing is so effective. First, people trust other people more than they trust cannabis brands. A study by Nielson found that 92% of consumers trust peer recommendations over advertising. This is likely because we’ve been trained to be skeptical of advertising since we were children. Second, influencers have access to large audiences that businesses may not be able to reach on their own. And finally, people are more likely to take action after seeing an influencer recommend a product than they are after seeing a traditional ad.
20 TOP Cannabis Influencers in 2022
If you’re in the cannabis industry, then you know that influencer marketing is becoming one of the most popular and effective ways to promote your business. But with so many influencers out there, it can be tough to know who to choose. Luckily, we’ve put together a list of the top cannabis influencers in 2022.
1. Steve DeAngelo
With several years of experience in the cannabis industry, Steve DeAngelo is one of the most respected and well-known influencers in the space. He’s the founder of several companies, including the world’s largest medical marijuana dispensary.
Followers: 57K+
What he promotes: Legalization, social justice
2. Michele Ross
A neuroscientist and cannabis advocate, Michele Ross is one of the most knowledgeable influencers in the industry. She’s dedicated to educating people about the science of cannabis and its potential medical benefits. Michele is also a big proponent of women in the cannabis industry and is the founder of Infused Health, one of the largest networking organizations in cannabis education.
Followers: 14K+
What she promotes: Medical marijuana, scientific research
3. Wiz Khalifa
Wiz Khalifa is a rapper, songwriter, and actor who has been an outspoken supporter of cannabis since the beginning of his career. In addition to promoting his own products, Wiz uses his platform to educate people about cannabis and its many benefits.
Followers: 37M+
What he promotes: Legalizations, awareness
4. Megan Elizabeth
Megan Elizabeth is a cannabis YouTuber and influencer who has been sharing her love of the plant with the cannabis community for over six years. She’s known for her engaging videos and detailed reviews, which have helped to educate and inform people about all things cannabis.
Followers: 20K+
What she promotes: Education, product reviews
5. Krishna Sai Andavolu
He is a journalist and filmmaker who has been covering the cannabis industry for over a decade. He’s the host of Weediquette, a VICE show that explores the many facets of the cannabis world.
Followers: 30K+
What he promotes: In-depth stories and investigative journalism
6. Seth Rogan
Seth Rogan is a Canadian actor, comedian, and producer who has been a vocal supporter of cannabis for many years and one of the top weed influencers on Instagram. He’s also the co-founder of Houseplant, a Canadian cannabis company.
Followers: 9,4M+
What he promotes: Legalization, products, education
7. Rachael Wilson
This UK-based influencer, who goes by the name of, “CBD Woman,” on YouTube, is passionate about CBD. She’s dedicated to educating people about the many benefits of CBD and has even created her own line of products.
Followers: 10K+
What she promotes: CBD, education, product reviews
8. Jorge Cervantes
Jorge Cervantes is one of the most respected figures in the cannabis industry. He’s a best-selling author of “Cannabis Encyclopedia” and an award-winning journalist who has been covering the industry for years.
Followers: 20K+
What he promotes: In-depth stories, product reviews, grow tips, cannabis culture
9. Rachna Patel
Rachna Patel is a doctor and cannabis advocate who is dedicated to educating people about the medical benefits of cannabis. She’s also the founder of Green Health Docs, one of the largest networks of medical cannabis doctors.
Followers: 15K+
What she promotes: Medical cannabis, spreading awareness
10. Aaron Justis
Aaron Justis is the President of Buds and Roses, one of the largest online platforms for buying and selling cannabis. He’s also a big supporter of social equity in the industry and is working to create more opportunities for people of color.
Followers: 8K+
What he promotes: cannabis reforms
11. John Berfelo
John Berfelo is a cannabis industry veteran and educator. This influencer plunged from a height of 28 feet onto concrete in 2005. During his therapy, he became a study for how cannabis might help with chronic pain. Now he grows cannabis himself and tells about his life.
Followers: 115K
What he promotes: cannabis growing, medical use
12. Sydni
The marijuana blogger specializes in advertising cannabis-based goods. She utilizes Instagram to produce a series called “Different Strains, Different Pains.” The show is designed to educate people about how cannabis can be used to treat various ailments.
Followers: 34K+
What she promotes: medical use
13. Jessica Cuebas
According to a Los Angeles-based top cannabis influencer on Instagram, marijuana helped her get rid of her addiction to popping pain pills. She was apprehensive about promoting cannabis on Instagram before she began. Now, she loves sharing her story and helping others.
Followers: 137K+
What she promotes: medical use, personal story
14. Libby Cooper
Cooper is the founder and CEO of Space Coyote, a popular brand of pre-rolled joints. She is also a blogger and vlogger who has been sharing her love of all things cannabis for several years.
Followers: 18K+
What she promotes: sustainable options, cannabis culture
15. The Grateful Grower
This cannabis social media influencer is a grower and educator with over 20 years of experience. He provides helpful tips and tricks for those looking to grow their own cannabis. He also shares his personal story of how cannabis has helped him through tough times.
Followers: 113K+
What he promotes: cultivation
16. Shonirita Anthony
This 420 influencer is promoting the normalization of cannabis use for mons. She also is an author of a podcast and has her own line of merchandise.
Followers: 39K+
What she promotes: cannabis tolerance
17. Rachel Burkons
Rachel Burkons is a cannabis expert and the founder of Altered Plates Hospitality company, a cannabis education, and events company. She’s also a regular contributor to Emerald Exchange, Elevate Jane, and Leafly.
Followers: 13K+
What she promotes: business, education, events
18. Jamie Evans
Jamie Evans is the founder of The Herb Somm, a website dedicated to helping people learn about and appreciate cannabis. Subscribers love her for her culinary experiments and numerous tasty recipes.
Followers: 31K+
What she promotes: appreciation, education, recipes
19. Coreen Carroll
Since winning “Cooking with Cannabis” on Netflix, Chef Coreen Carroll has developed a Cannisseur pop-up restaurant company and bolstered her social media account. Carroll is sponsored by many companies, including Satori Chocolates, Pax Vapor Products, and Humboldt Apothecary.
Followers: 9K+
What she promotes: appreciation, education, recipes
20. Sandy Smokes
Sandy Smokes is a self-proclaimed “pothead” who loves nothing more than smoking weed and eating junk food. Sandy’s account is full of videos and photos of her enjoying cannabis in all its forms.
Followers: 15K+
What she promotes: fun, relaxation
These are just a few of the many popular cannabis influencers out there. If you’re looking to get your business or product noticed, working with an influencer can be a great way to do it by building a solid social media presence. Just make sure to do your research and choose an influencer that aligns with your brand.
How to Choose a Cannabis Influencer?
When it comes to choosing a cannabis influencer, there are a few things you should keep in mind. These tips are also useful if you are looking for CBD influencers.
Context
It is important. Make sure the cannabis influencer you choose is posting in a way that aligns with your brand. For example, if you’re selling a health and wellness product, you might want to avoid an influencer who posts mostly about smoking weed recreationally.
On the other hand, if you’re selling smoking accessories, an influencer who posts about smoking weed recreationally might be a better fit. Remember, the context of an influencer’s posts matters just as much as the number of followers they have. Take the time to look through an influencer’s account and get a feel for their content before you make a decision.
Reach
Of course, you’ll want to consider an influencer’s reach when making your decision. An influencer with numerous followers is more likely to get your product or cannabis brand noticed than one with a smaller following. However, it’s important to remember that quality is just as important as quantity.
A cannabis influencer with a smaller following, but an engaged audience can be just as effective (if not more so) than one with a large following but little engagement. When considering an influencer’s reach, take the time to look at their engagement rate (the number of likes and comments they get per post) in addition to the number of followers they have.
Actionability
Finally, you’ll want to make sure you choose an influencer who can take action on your behalf. An influencer with a large following but no way to take action (for example, they don’t have a website or blog) won’t be able to help you much.
On the other hand, a cannabis Instagram influencer with a smaller following but a blog or website where they can promote your product or brand will be much more effective. Make sure to consider an influencer’s actionability before making your decision.
These are just a few of the many factors you should consider when choosing a top cannabis influencer. By keeping these things in mind, you can be sure to find an influencer that’s a good fit for your brand.
Cannabis Influencer Marketing Alternatives
If you’re not interested in working with an influencer, there are many other marketing options available to you. Here are a few ideas.
SEO
One way to get your product or brand noticed is to focus on SEO (search engine optimization). By making sure your website and content are optimized for search engines, you can improve your chances of appearing at the top of search results. This, in turn, will help you attract more visitors to your site.
There are some ways to optimize your website for search engines. For starters, you can make sure your site is mobile-friendly and that your content is well-written and relevant to your target audience. You can also use keywords throughout your site and in your metadata (the text that appears when your website comes up in a search).
If you’re not sure how to get started with SEO, there are many resources available online. You can also hire an SEO specialist to help you get the most out of your website.
Cannabis SEO can be a great way to get your product or brand noticed. However, it’s important to remember that it takes time to see results. You won’t be able to attract numerous visitors overnight. Instead, focus on creating quality content and building a strong foundation. Over time, you’ll see your efforts pay off.
Paid social media ads
Another option is to run paid social media ads. This strategy can be effective, but it’s critical to remember that you’ll need to have a budget in place. The amount you’ll need to spend will depend on many factors, including the size of your target audience and the platforms you’re using.
When creating your ad campaigns, be sure to focus on quality over quantity. It’s better to run a few well-targeted ads than to bombard your audience with numerous ads that aren’t relevant to them.
Paid social media can be an effective way to reach your target audience. However, it’s essential to remember that various platforms have different rules when it comes to such a topic as cannabis. So, it is crucial to follow them in any case.
Email marketing
Email marketing can be an effective way to reach your target audience. By sending out a weekly or monthly newsletter, you can stay in touch with your subscribers and let them know about new products, special offers, and other news.
If you’re not sure how to get started with email marketing, there are plenty of resources available online. MailChimp is a popular email marketing service that offers free plans for small businesses.
Offline events and promotions
While online marketing is indispensable, don’t forget about offline cannabis marketing opportunities. There are many ways to promote your business offline, including print ads, billboards, and TV commercials. You can also participate in local events and trade shows.
By participating in offline marketing activities, you can reach a wider audience and build brand awareness.
Out-of-home advertising
Out-of-home cannabis advertising is a great way to reach people when they’re on the go. Billboards, bus stop ads, and other forms of out-of-home advertising can be effective in getting your message out there.
When planning your out-of-home advertising campaign, it’s essential to choose locations that will reach your target audience. You’ll also want to consider the type of out-of-home advertising that will work best for your business. However, you should keep in mind the fact that some locations are restricted from placing cannabis advertisements. These laws vary in different states so be sure to learn everything about them beforehand.
SMS marketing
SMS marketing is a great way to reach people on their mobile devices. By sending text messages, you can stay in touch with your customers and let them know about new products, special offers, and other news.
SMS marketing can be an effective way to reach a wide audience, but it’s critical to make sure that you’re only sending messages to people who have opted-in to receive them. Otherwise, you could end up with a high opt-out rate and low open rates.
When planning your SMS marketing campaign, it’s crucial to keep your messages short and to the point. You’ll also want to make sure that you’re offering something of value to your customers.
In Conclusion
What’s essential is to choose the marketing channels that are most likely to reach your target audience. With a little trial and error, you should be able to find the right mix of marketing activities for your business.
Don’t be afraid to experiment and try new things. The more you test, the better you’ll get at finding what works for your business. And, with time and effort, you should be able to build a successful marketing campaign that will help you achieve your business goals. Thanks for reading!
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Andrew Shum is an experienced digital marketing expert. He specializes in helping businesses within the marijuana industry market their products and services online. With years of experience in creating marketing strategies for cannabis-related businesses, Andrew has a proven track record of success.
