SEO Keywords for Cannabis Dispensaries

If you are an owner of a cannabis dispensary, most likely you need to make a lot of important decisions every day: where to find the employees, what brands to choose for your website, how to organize everything so that it would work perfectly. However, many other things might be not so obvious but also have a strong influence on the success of your canna-business. One such thing is choosing the right keywords for the content on your website.

In this article, we want to tell you which three keywords you should definitely use and will also give you several tips on introducing keywords in the content for achieving the best results. However, let’s start from the very beginning. We all know that Google is the most popular search engine and that millions of people are using it every day. And we also know that to find something, people are using search terms — keywords.

Once the desired keyword is entered, the user is shown a list of corresponding results. The goal of SEO is to determine which keywords will help your business to rank for and then create and implement a specific strategy to make your website more visible online. MjSeo Agency has years of experience working with new and small businesses, so their professionals know exactly how to achieve your business goals with the help of SEO.

Three Keywords Your Dispensary Needs

Let’s start with those keywords every cannabis dispensary needs right away:

  1. “Your City Name Dispensary”
  2. “Your City Name Cannabis”
  3. “Your City Name Marijuana”

If you still don’t have them on your website, or you are just creating content for it, don’t forget to include them in your keyword list!

1. “Your City Name Dispensary”

This is probably the main and most important keyword to focus on. Even though it seems obvious to use this phrase, you would wonder how many dispensaries ignore it and rather use the other two below. This is the most relevant search when someone is looking for cannabis products. In that way, you should never ignore it.

2. “Your City Name Cannabis”

This keyword becomes more and more popular because fewer people are using the term “marijuana” now and switch to the more timely one — cannabis. This term drives large volumes of traffic to dispensaries and increases the number of potential clients.

3. “Your City Name Marijuana”

This term is rather outdated, and it is better to stop using it at all. However, many people are still using it, entering it in search engines when looking for dispensaries. That being said, it is still reasonable to add it to the content of your website.

Where to Add Keywords

When you’ve chosen keywords for your website, the next step is to define where exactly to add them. These tips will help you do it fast and simple:

1. Meta tags (Meta title, h1, Meta description)

Once you’ve assembled your semantic core, clustered your queries, and defined landing pages, the first step is to optimize your meta tags. Correctly write Title, Description, and H1.

2. Text block — desirable but not required

The text should be useful and competent, without an overabundance of keywords! Don’t write text for the sake of keywords. If you have something to tell about the service, then add the necessary information. If you are promoting a product card in an online store, what will you write? From its name, it is already clear what kind of product it is.

3. Elements/blocks on the page

Distribute keywords throughout the document. For example: do not write “buy CBD oil” several times in the text. If you have “CBD oil” written in your page title and products, and “buy” buttons are placed under the products, then search engines will understand that the site is selling it.

Don’t forget about additional keywords for key queries (LSI phrases). Such words can be found through specialized tools.

Keywords Distribution Errors

Pay attention to these issues when you’ll add keywords to your website:

  • Keywords are used only in the text field;
  • Text is required!
  • Keywords are not natural;
  • Keys are stuck together;
  • Additional words that define the subject are not used;
  • You use too many keywords. (Because of this, the site will fall under the text filters).

When you have optimized the page, analyze it from the perspective of the potential client — identify the flaws and fix them. Design pages for people — add only what will be useful to the visitor. Then search robots will evaluate the page and bring it to the TOP.

Use Keywords in URLs

This life hack allows you to more effectively capture the attention of the target audience and attract it to your resource. What is the point here? We take the key phrase by which the page is promoted and add it to the URL of this page. This will also help the search engine to understand better what the page is about.

Add Keywords to Alt Tags

Globally, every element of your page should be of some benefit and help attract your target audience. Every phrase, every block of text should either deliver value to the target audience or grab their attention through keyword integration.

The same principle applies to the use of images on the site. Each image, each photo on your resource must have internal technical settings that allow this image to be correctly indexed in Google and additionally attract a stream of applications and customers from search.

To do this, it is necessary to prescribe alt-tags for each image — these are the internal technical settings of the image. They are configured when creating a page on the site. If you work through Tilda, then you need Additional settings in the block Settings with the image you need. If on WordPress, then you need to click on the image in the page editor and select Edit. Next, you can easily integrate the keyword into a block called “Alt Attribute”.

These simple tips will help you better understand how the keywords work and where to use them to attract more customers to your website.