Can You Advertise CBD on Instagram?
As CBD becomes more and more popular, many business owners are wondering if they can advertise it on Instagram. The answer is yes – you can sell CBD on Instagram, as long as you follow the proper advertising guidelines. In this blog post, we will discuss whether you can advertise CBD on Instagram, how to advertise CBD on Instagram, and some of the best practices for doing so. We’ll also cover some of the things you should avoid when marketing CBD on Instagram.
Сan you sell CBD on Instagram?
Yes, you can sell CBD on Instagram. However, there are some things you need to keep in mind when doing so. First of all, make sure that your ads are compliant with the platform’s advertising guidelines.
Secondly, remember that Instagram is a social media platform – so be sure to interact with your followers and build up a rapport with them.
Finally, avoid using the same geo-location tag over and over again – this will make your ads less effective.
How to advertise CBD on Instagram?
There are a few different ways you can advertise CBD on Instagram. Let’s have a closer look at the 10 effective ways to expand your brand’s visibility and attract new clients.
1. Engage with your local Instagram community
When advertising CBD on Instagram, it’s important to engage with your local community. This means responding to comments, questions, and posts that mention your brand. This approach can aid your dispensary’s local PR as well as contribute to the overall branding of your CBD oil goods.
By engaging with your local community, you’re showing that you’re not only a business but a part of the community as well. This can go a long way in establishing trust and credibility with potential customers. Engaging with your local community also allows you to get feedback about your products and services. You can use this feedback to improve your offerings and make them more appealing to potential customers.
In order to engage with your local community, you should:
- Follow relevant hashtags and location tags.
- Search for posts that mention your brand or product.
- Respond to comments and questions.
- Like and comment on relevant posts.
By doing these things, local businesses will be able to build up a rapport with potential customers and show them that they care about their community.
2. Establish yourself with your local lifestyle
When it comes to advertising CBD on Instagram, it’s important to establish yourself with your local lifestyle. This means creating content that is relevant to the people in your community. For example, if you’re located in a beach town, you might want to create content about the benefits of CBD for surfing or sunbathing.
By establishing yourself with your local lifestyle, you’re showing potential customers that you understand their needs and can provide them with products that will improve their quality of life. This approach can go a long way in establishing trust and credibility with potential customers.
In order to establish yourself with your local lifestyle, you should:
- Identify the needs of your community.
- Create content that is relevant to those needs.
- Share your content with relevant hashtags and location tags.
- Identify the best times to post on Instagram (daytime on working days).
By doing these things, you’ll be able to reach potential customers who are interested in the products and services you offer.
3. Use geotags
When advertising CBD on Instagram, it’s important to use geotags. Geotags are a great way to reach potential customers who are located in your area. However, do not use the same geo-location tag over and over again.
By using geotags, you’re able to reach potential customers who might not be familiar with your brand. This approach can go a long way in establishing trust and credibility with potential customers.
In order to use geotags effectively, you should use:
- Relevant hashtags and location tags;
- Multiple geo-location tags;
- Different geo-location tags over time.
By doing these things, you’ll be able to reach potential customers who are located in your area.
4. Use localized hashtags
In order to reach potential customers who are interested in your products and services, it’s important to use localized hashtags. Hashtags are a great way to reach potential customers who might not be familiar with your brand.
By using localized hemp hashtags, you’re able to reach potential customers who are interested in the products and services you offer. This approach can go a long way in establishing trust and credibility with potential customers.
Your local customers using hashtags tailored to their region can find your dispensary using geo-specific hashtags. For example, among the popular hashtags are #cbd, #cbdoil, or #dispensary. However, they are not specific and less functional for those users who want to find a service or a place to purchase products. Luckily, almost any hashtag can be geo-modified like this: #ontariodispensary, #vegasdispensay, or #CBD [cityname].
You can have a maximum of 30 hashtags in an Instagram post. We’re not suggesting that you use 30 separate hashtags, but we do recommend utilizing a few of the most popular ones.
5. Stay unique
When it comes to advertising CBD on Instagram, it’s important to keep your ads unique from other platforms. This means creating content that is relevant to the people who use Instagram. For example, you might want to create ads that feature photos or videos of people using your products.
By keeping your ads unique from other platforms, you’re showing potential customers that you understand their needs and can provide them with products that will improve their quality of life. This approach can go a long way in establishing trust and credibility with potential customers.
In order to keep your ads unique from other platforms, you should:
- Create content that is relevant to the people who use Instagram.
- Use photos and videos to show potential customers how your products can improve their quality of life.
By doing these things, you’ll be able to reach potential customers who are interested in the products and services you offer.
Instagram is a great platform for advertising CBD. However, it’s important to keep your ads unique from other platforms. This means creating content that is relevant to your audience’s needs and expectations.
6. Be social!
When it comes to advertising CBD on Instagram, it’s important to remember that Instagram is a social media platform. This means that you should be social! You should interact with potential customers and followers by liking and commenting on their posts.
By being social, you’re able to show potential customers that you’re interested in what they have to say. This approach can go a long way in establishing trust and credibility with potential customers.
In order to be social on Instagram, you should:
- Like and comment on potential customers’ and followers’ posts.
- Show potential customers that you’re interested in what they have to say.
You can use this CBD marketing strategy to gain more followers that are extremely interested in engaging with your material. This will help you gain more reach and impressions for your CBD content on Instagram. By doing these things, you’ll be able to reach potential customers and offer them your products and services. As you develop more connections, grow your audience, establish a reputation, and expand your reach on Instagram, sales for your CBD items will slowly increase.
7. Use non-paid advertisements
While it may be tempting to use paid ads to reach potential customers, we recommend that you use non-paid ones. This is because paid advertisements can be costly, and they’re not always effective.
Instead of paying to advertise on Instagram, we recommend that you use:
- Engagement groups;
- Collaborations;
- Influencer marketing.
By using these non-paid advertisement strategies, you’ll be able to reach potential customers without spending a lot of money. This approach can help you save money and still reach your target audience.
8. Post CBD-relevant images on Instagram
When you’re posting images on Instagram, make sure that they’re relevant to CBD. This means that you should avoid posting weed on Instagram if it’s unrelated to your products or services.
By posting CBD-relevant images, you’ll be able to show potential customers that you offer products and services that can improve their quality of life. This approach can go a long way in establishing trust and credibility with potential customers.
In order to post CBD relevant images on Instagram, you should post images of:
- Your products or services;
- People using your products or services;
- As well as the images that are relevant to your target audience.
Adding photos of your CBD goods to your Instagram story with relevant hashtags and descriptions will help you promote your CBD business.
9. Hire influencers
If you want to reach a larger audience on Instagram, we recommend that you hire influencers. Influencers are people with a large following who can promote your products or services to their followers.
By hiring CBD influencers, you’ll be able to reach potential customers that you wouldn’t have been able to reach otherwise. This approach can help you expand your reach and grow your business.
In order to hire influencers, you should:
- Find influencers that are relevant to your target audience.
- Contact the influencer and ask if they’re interested in working with you.
- Negotiate a price for the promotion.
If you’re able to find an influencer that’s willing to advertise CBD products or services, you’ll be able to reach a larger audience. This approach can help you grow your business and make more sales.
In exchange for a fee, they’ll talk about your CBD brand and items on their sites if you hire them. As a result, a large number of people will be interested in buying your CBD goods. This is also an effective marketing strategy. Furthermore, by utilizing this approach, not just your CBD goods are advertised, but the reputation of your items is also enhanced because well-known and reputable brands discuss your CBD goods on their blogs.
10. Create educational content
If you want to reach potential customers on Instagram, we recommend that you create educational content. This type of content can help you establish yourself as an expert in the CBD industry.
By including this approach in your content marketing strategy, you’ll be able to show potential customers that you know what you’re talking about. This approach can help you gain trust and credibility with potential customers.
In order to create educational content, you should:
- Write blog posts about CBD;
- Create videos;
- Offer free courses or ebooks.
If you’re able to provide potential customers with valuable information, you’ll be able to establish yourself as an expert in the CBD industry. Remember that there’s always something to talk about when it comes to cannabis. You may compare various strains, provide advice on how to increase yields, discuss the advantages of CBD medication, and so on.
Of course, some farmers may believe that it’s a waste of time and resources to do so. But this is an effective way to establish your brand on the market and strengthen your reputation among the users. Moreover, it increases the tolerance to the product and may even create new customers out of those who were not even interested in this product.
Best alternatives to CBD ads on Instagram
CBD advertising on Instagram is definitely a good idea. You can reach a new audience and attract customers. At the same time, it takes a lot of time and resources. Overall, it is challenging and you definitely shouldn’t limit your marketing campaign to Instagram only.
Keep in mind that there are other platforms that can be just as effective. Here are some of the best alternatives to CBD ads on Instagram:
- Snapchat
All of these platforms have millions of users and can help you reach a large audience. If you’re looking for an alternative, we can offer you several effective methods.
SEO for CBD websites
By using SEO, you’ll be able to improve your website’s ranking in search engines. This approach can help you attract more traffic to your website. In turn, this can lead to more sales and conversions. Here are a few tips on how to improve your website’s SEO:
- Use keyword-rich titles and descriptions: This will help your website show up in search results when people are searching for CBD products.
- Optimize your website for mobile: More and more people are using their phones to search the internet. Make sure your website is optimized for mobile so that people can easily find and purchase your products.
- Use social media: Social media is a great way to promote your website and attract more visitors. Create accounts on popular platforms like Instagram, Facebook, and Twitter. Then, share your website’s link with your followers. You can find out more about CBD on Facebook for your campaigns to be more effective.
- Create quality content: Quality content is essential for a high-ranking website. Write informative blog posts and product descriptions that will help people learn more about CBD.
By following these tips, you can improve your website’s SEO and attract more traffic. This can lead to more sales and conversions for your business.
Create an affiliate network
Affiliate marketing is one of the most efficient and cost-effective ways to market your CBD business. By partnering with other businesses in the industry and offering commissions on sales, you can reach a larger audience without breaking the bank.
According to industry predictions, affiliate marketing revenue will grow by 10% over the next few years. The affiliate marketing business is worth a staggering $12 billion dollars and 15% of all digital media revenue comes from affiliate marketing. In 2017, web users clicked on affiliate marketing links over five billion times!
Engage in email marketing
Email marketing allows you to stay in touch with your customers and promote your CBD products at the same time. By sending out regular newsletters, special offers, and coupon codes, you can encourage customers to keep coming back for more.
Email marketing is one of the most efficient ways to reach your target market. In fact, every $1 spent on email marketing generates $36 in ROI. Moreover, email marketing is not going anywhere anytime soon. In 2018, there were over 3.7 billion email users worldwide and this number is expected to increase to 4.3 billion by 2022.
Participate in exhibitions and conferences
Another way to advertise CBD products’ websites is to participate in conferences, exhibitions, and trade shows. This can help you reach a wider audience and connect with potential customers. You can set up a booth at these events and hand out brochures or samples of your products. This can help people learn more about your business and what you have to offer.
Try to become a speaker at one of such events. This will give you an opportunity to share your knowledge and expertise with a large group of people. Thus, you will build credibility and attract more customers to your website.
In conclusion
As the CBD industry continues to grow, more businesses are looking for ways to advertise CBD products. Instagram is highly popular now and this is a mistake not to use it for advertising. However, there are many ways to advertise your CBD products and website. By using SEO, email marketing, and building an affiliate network, you can reach a wider audience and attract more visitors to your website.
You can also participate in conferences, exhibitions, and trade shows to connect with potential customers. By following these tips, you can promote your website and attract more customers. Start implementing these tips today to see results.
We've helped dozens of clients achieve remarkable results by increasing organic traffic and revenue for their online businesses. Let us put our expertise to work for you and help you reach new heights of success.
Andrew Shum is an experienced digital marketing expert. He specializes in helping businesses within the marijuana industry market their products and services online. With years of experience in creating marketing strategies for cannabis-related businesses, Andrew has a proven track record of success.
