How to Help Your Cannabis Business Soar with Effective SEO Strategies?

It seems that search engines now determine if your business is going to be successful or not. In reality, it does not seem. To a certain extent, it is really so. Google is getting smarter with every new update and every new algorithm that has been introduced. With knowledge panels, image and video packs, as well as paid ads that are shown on the tops of the SERP, organic traffic is becoming harder and harder to attract. This makes businesses invest in paid ads.

However, when it comes to canna-business, it is not that easy to just pay for your website to be displayed in the search engine. One wrong move — and the site can be banned. That is why it is really crucial to attract organic traffic to your website. There are some SEO techniques you can use to improve the rankings of your website.

Get Started with Testing Your Sites’ Current Positions

If you think that the website of your cannabis business does not realize its full potential, it is essential to understand where it is now. Before creating a plan of further strategies, it is necessary to carry out an audit of your site. Professionals from the MjSeo Agency can help you with this. Along with the basic SEO factors that influence the position of your website in the SERP, you should also pay attention to the technical elements of your platform. Based on the results of the audit, you will be able to draw an effective SEO strategy for your cannabis business. In other words, there is no one-size-fits-all approach to improve the positions in the SERP. For every website, the set of actions will be different. However, in any case, the following techniques will be effective for your business:

Tip #1. Measure SEO performance

When creating an SEO strategy for your cannabis website, consider the importance of measuring its performance. It is necessary to focus on reporting and analytics as they are an essential part of SEO. An effective analysis will help you understand what your buyer likes, what content interests them most of all, which problems they have got. This will give you an insight into the customer experience and let you know the website pages that have a major part of the traffic.

Thanks to a regular analysis, you will also get to know which changes have helped you to improve the ranking of your website in the SERP. Also, analyzing your site gives you an idea of ​​the main and additional keywords that you need to focus on.

An effective SEO tool that can be used for the analysis of your website is the Google Search Console. It is an essential instrument for an SEO marketer and for the owner of a cannabis business, as it helps to find and fix various issues and bugs related to the performance of the website.

Tip #2. Focus on page loading speed

Did you know that if your site doesn’t load within three seconds, users will leave your site? Yes, this is true statistical data. Page loading speed is a crucial ranking factor, as more than 40% of users leave a website, and 80% will not even return to such a platform if the page loading speed is slow. For an eCommerce website offering cannabis products or services, this can lead to a huge loss.

Besides, Google will lower your site’s ranking if users close your site in a few seconds after clicking on the link. This will affect both your organic traffic and rankings. Here is how to improve your website page loading speed:

  • Enable browser caching and reduce server the time of the server response
  • Remove unnecessary scripts and reduce the size of your images
  • Reduce the size of your HTML and JavaScript
  • Use page loading tools to check the speed of your website

Tip #3. Optimize your voice search

In the future, voice search will replace text search, especially with gadgets like Alexa. The optimization of your website for the voice search implies the creation of the FAQ page on your website and the targeting of related long-tail keywords.

In the FAQ section, you will need to provide responses to the most common questions people may have concerning the cannabis products and services you offer. For this, you need to know your target audience well. So, to create the content that will involve your potential buyers, you need to carry out the investigation and draw the portrait of your clients.

Tip #4. Use digital PR to get backlinks

Authoritative backlinks are an essential ranking factor. While it may be really challenging to get authoritative backlinks from sites with high rankings, one of the best ways to receive backlinks is to focus on your content. Good content always pays off. It should be valuable and captivating for your readers. In this way, the target audience will share the content you create.

You can also earn backlinks with digital PR. It helps to make your content popular in the online community. Many high-quality websites host articles with links in the form of infographics, tools, calculators, and reviews. For this, you should think like a public relations professional, but your job is still related to SEO. Digital PR is not about promoting your advertising content; it is the promotion of your content thanks to an outreach strategy. It can also attract referral traffic and create social engagement, as well as increase sales and brand awareness.

Tip #5. Improve the overall user experience

Focus on your website content and technical characteristics to improve user experience (UX). Here are some tips for the creation of the content:

  • Write quality content and use shorter paragraphs.
  • Let the length of sentences be different; there should be short and long ones.
  • Use subheadings and bullets in your posts as they make the article more readable and readable.
  • Add images and screenshots to illustrate the points you discuss.
  • Use the writing style of an inverted pyramid, which focuses on the main points at the beginning. This helps to grab the attention of the visitors to your website.
  • Optimize your website design and theme.

Conclusion

Apart from all the above recommendations, you should focus on updating your site. If your content is outdated, it won’t be displayed in SERP. Write new or update the existing content. You will necessarily have to work on the optimization of your website for mobile devices; it is the main factor for ranking in Google.

And finally, keep in mind that SEO strategies are not to be implemented until the first improvements. To make sure that your cannabis business will grow and develop, you need to be constantly working on your website, optimize it, and fill it with new and relevant content.